Monday, June 30, 2014

Paper AND Digital

Wizards, as any other money-making enterprise, needs paper to flourish AND digital to flourish. But for each 'channel' they need a different strategy.

1. Paper Vintage and Legacy, as far as the vast majority of MTG players is concerned, is as good as dead. It makes sense that VMA is where Wizards wants Vintage and Legacy to live. This move makes the majority of players happy, such as noobs like me who would have never bought into paper Vintage or Legacy. Hobby money is not tuition money or car money or rent money: paper Vintage and Legacy don't stand a chance as viable formats while the restricted list applies. At the current prices I am willing to blow a little money and play against Vintage decks online, even if I mostly get blown out. We already got True-Name Nemesis for Vintage and Legacy. I expect Wizards will continue to add cards via specialty products that are specifically aimed at online Vintage and Legacy.

For the long term, Vintage and Legacy are digital only.

2. Modern already got Modern Masters and the Modern Even Deck. Eventually the Fetchlands will likely be reprinted, and eventually there will likely be a Modern Masters 2, and that will be a great opportunity to reprint Liliana of the Veil. Standard is also a format in which key Modern staples are being reprinted (Thoughtseize, Mutavault, Chord of Calling).

Modern is paper and digital.

3. Standard is there to attract new players and will likely continue to be the cash cow. Not much else to add there.

Standard is paper and digital.

With this framework there is plenty of room for cross over cards: print a Standard card that is also a Modern staple; print a Modern staple that is also a Legacy staple, print a specialty product card that is also a Legacy and Vintage staple.